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Leds Express

Four product lines. One brand system. Leds Express is a premium LED automotive lighting brand — and needed packaging that could unify and differentiate at the same time. Each sub-brand got its own colour, symbol and pattern, all rooted in the same visual language. Designed to shine on a shelf.

LogoBrandIconsPackaging

Leds Express Atomic packaging — black and red LED bulb boxes shot on a red backdrop
Leds Express brand system — four sub-brand logos on dark background: Express, Atomic, Iconic and Supernova, each with its own unique symbol
Leds Atomic packaging face — red background with dot grid pattern, Atomic square-in-square symbol and CE RoHS certification icons
Leds Atomic brand pattern — dark background with repeating grid of small red rectangular dashes inspired by LED arrays
Leds Atomic packaging dieline — unfolded box artwork on dark background with magenta cut lines, LED bulb hero shot, 60W 8000 lumen specs and feature icons
Leds Iconic and Supernova packaging dielines side by side — gold and grey colour systems showing the full unfolded box artwork for both sub-brands
Leds Iconic (amber yellow) and Supernova (silver grey) packaging lid designs — box top layouts with dot patterns, sub-brand logos and CE RoHS certifications
Leds brand patterns — two repeating motifs on dark background: Iconic golden rounded rectangles in a grid and Supernova grey figure-8 symbols
Leds Express icon system — seven white icons on dark background: installation tools, power button, headlight beam, cooling fan, quality shield, high illumination star and lifespan hourglass
Dark studio photo of a VW Golf rear with glowing red LED ring tail lights — moody automotive photography showcasing the Leds Express product in use
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