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Fitness central park

A brand new gym in Prague built from the ground up — and so was their entire visual identity. From logo and web to social media, merch and interior design, everything was crafted to feel as intense as the workouts inside. Built to change the game.

LogoBrandWebdesignSocial mediaPrint

Fitness Central Park website launch — green-tinted laptop and brochure showcasing the homepage hero with stats and Cesta která mění hru tagline
Fitness Central Park merch lineup — black baseball cap with green underbrim, black training T-shirt front with green F-mark, and back T-shirt with stacked Fitness Central Park wordmark on a dark studio backdrop
Fitness Central Park multi-device responsive design — laptop showing 42/300m²/7/180+ stats hero, iPad with trainers grid, and two iPhones with Cesta která mění hru and pricing screens
Fitness Central Park gym photography — female athlete front-squatting with TREXO barbell amid an open class on the training floor
Fitness Central Park logo construction — C letter plus P letter plus tree symbol equal the green stacked three-bar F-mark on a dark backdrop
Fitness Central Park gym brand panels — light wood walls with the Fitness Central Park wordmark and the slogan WE TRAIN FOR LIFE, NOT JUST FOR LIKES above black M/W signage
Fitness Central Park Instagram campaign — three phones showing OPENING SOON Summer 2025 reveal, LEKCE Pondělí schedule reel, and SOUTĚŽ o permici giveaway post
Fitness Central Park group session photo — circle of athletes stretching on the rubber floor with rowers and LEKCE wall graphics in the background
Fitness Central Park brand texture — flat green brick wall pattern with thin black outlines used as background graphic
Fitness Central Park CESTA, KTERÁ MĚNÍ HRU campaign slide — bold white type over a black-and-white close-up of chalked hands gripping a barbell
Fitness Central Park gym interior render — reception desk under suspended pendant lights with the green sprint track and lane numbers 1, 2, 3 stretching across the floor
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